After we’ve discussed the ten reasons to buy the iPhone 13 Pro/Pro Max, it’s time to talk about what
about these devices might put you off. Here’s a look at ten good reasons not to buy these devices.

Reason #1: The iPhone is no longer an object of lust
Not so long ago the iPhone was a status item, an object of lust for everyone from school kids to
grown men in suits. Around it there was a halo of a different kind of thing: not just a smartphone, but
specifically the iPhone. To describe the change that took place in people's minds, my friend's
astonishment can be cited as an example. His son has a birthday coming up, he is in his early
twenties, uses an iPhone 11. His father offered to give him an iPhone 13 Pro as a present, and in
response he heard that it is not interesting at all. The son will use his old smartphone for at least
another year, it suits him perfectly, and he does not need anything new. It is a perfect illustration
that the sacredness that existed around the iPhone has disappeared, it is just another smartphone on
the market, and it is quite expensive.



Rostov-on-Don, Russia – December 2021. iPhone 13 Midnight against white background. New smartphone from Apple company close-up.




Futile attempts to create queues for the dream year after year fail, people no longer spend nights
outside shops to snatch the coveted iPhone. Everything has become mundane and simple. Now the
purchase of the iPhone says nothing about you and your abilities, rather the opposite, it shows that
you have money, but you probably do not know how to count it. Or you have a wonderful life, and
then your image is complemented by other accessories – a car, clothes and so on down the list. In the
first and second case, it gives an excuse to take a little more from you, to sell goods or services more
expensive. By going in to buy something with an iPhone, you can get a higher price than other
customers, a premium for your choice of smartphone that sellers receive. This approach is not
practised by everyone, but it works!

Reason #2. 120Hz in the screen – the power of persuasion!
Fans of the iPhone are often wishful thinking, e.g. when they are told that the processor is getting
even faster and more powerful year after year, then they see these changes in the interface, they
talk about how the smartphone now flies. For about five years Apple has been limiting the speed of
the interface, because otherwise one just doesn't have time to follow the changing windows with the
eye, we reached our biological limit long ago. So claims that each new iPhone is faster in interface
and it's noticeable have nothing to do with reality. Of course, there remains the good old practice of
Apple slowing down older smartphones to encourage customers to buy new models, and the
company has been caught doing this more than once. And Apple has admitted to doing it, and even
agreed to settle the case out of court by paying users money. In other countries there was no reason
to do this, so the practice remains valid: you want to sell new iPhones, slow down the old ones.

I'm encouraged by the fact that many buyers of the iPhone 13 Pro/Pro Max in Russia saw those same
120Hz in the interface and apps, and wholeheartedly praised the company for adding this feature.

Let me remind you that Android flagships acquired it a couple of years ago, here Apple is catching up
and, as usual, is far behind.

All my smartphones run at 120 Hz: smooth scrolling, better animation in games – in a word, the
differences are noticeable, they are felt. The iPhone 13 Pro didn't feel any of this, in fact, it felt like
the interface worked the same way as the previous model. The feeling didn't deceive me, at the
moment 120Hz remains a kind of promise that hasn't happened in practice. When Apple will add
120Hz support, in which applications, it is not known. It turns out that developers have to enable
support for this mode themselves (but Apple hasn't enabled it for their interface either!). It is sad,
when such a big company promises something but does not give it in practice. We are waiting for
software updates that will include support for 120 Hz, but so far it simply does not exist and there is
no place to look at it.

Reason #3. Price/quality ratio – the crying of the rational buyer
When the iPhone was a status toy, it performed in the premium segment, after a price hike by Apple
the base model iPhone 13 Pro started to cost from 100 thousand rubles, and given the characteristics
of the device, it can now be called a player in the luxury segment. It is impossible to assess the
price/performance ratio, as the nearest competitors on Android are noticeably more powerful and
better in all aspects, with only the Apple logo on the case and a ridiculous price tag on the iPhone's
side. The price of this model should be half of what it is today.

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