Fear of the number 13.A better display and a smaller monobrow: what the new iPhone will be like



One of the most important events in the world of IT – Apple's unveiling this year – is set to happen on
time. The pandemic crisis has confused the US company's plans for 2020, but has not prevented the
expansion of the iPhone 12 series smartphones on the market. This autumn, analysts and consumers
are waiting for the success to be consolidated and for the long-awaited next-generation display to
appear in Apple smartphones. "" counts the days until the event and tells what to expect
from the update to the flagship line.

At 120 hertz
The biggest update to the new series is being called advanced screens. This year, Apple's
smartphones are finally set to switch to displays with an increased refresh rate of up to 120 hertz.
The upgrade means a smoother picture display. In this respect, the iPhones lag behind the Android
flagships – even the relatively budget models look preferable due to the more advanced front panel.
The lack of Overdrive mode in current devices can be explained by the high load on the battery,
which is solved by increasing battery capacity or optimising the system. Most likely, the new feature
will work similarly to 5G, i.e. activate only when needed. In current iPhones, fifth-generation
connectivity is also activated only when needed – downloading heavy content and streaming.

It looks absurd, but the 60 hertz display frequency is one of the few features of an Apple smartphone
that hasn't changed since the first-generation iPhone. At the same time, the device's matrix has
become an order of magnitude better and is considered to be one of the most advanced on the

The Always-On-Display feature is a side-effect of the iPhone screen upgrade. It consists of the system
being able to reduce the display frequency to a minimum of one frame per second. This isn't enough
to display content, but enough to display the time and notifications when the screen is locked. On
the one hand, this option has long been found in Android smartphones; on the other, it is present in
the Apple Watch.

The screen sizes won't change, as the current range seems to be the most balanced in years. There's
the most popular format (6.1 inches), a top flagship with a huge screen (6.5 inches) and a tiny version
at 5.4 inches for fans of smaller devices. The democratic approach is very different from the policy of
the late 2010s, when Apple was releasing phones in two sizes. It's hard to say how many consumers
have gone to the Android family, who were not happy with the notional iPhone 7 because of its weak
camera, even though it had the perfect dimensions, while the 7 Plus disappointed with its gigantic



Rostov-on-Don, Russia – February 2021. iPhone 12 Pro in hand. New smartphone from Apple company in hand close-up.




The power of the finger

Judging by social media, one of the most desirable smartphone options among Apple fans is the
fingerprint sensor. As much as marketers have convinced consumers that the finger hole on the
button (or back of the gadget) belongs in a museum, Face ID still hasn't caught on. This follows a
recent survey of users who singled out Touch ID as the most useful iPhone option. The pandemic has
bolstered the scanner's position: while your face is covered by a mask, unlocking with your finger is
by far the most convenient. To be fair, you can use the face scanner while wearing a mask, but you
also have to have an Apple Watch to do so. And that's an extra 20-30 thousand roubles.

Android smartphone manufacturers solved this problem simply – the current devices have sensors
installed under the screen, which looks more aesthetically pleasing than a recess on the back panel.
The facial unlock feature is being placed on the phones as an add-on.

Apple isn't ready to put a sensor under the screen just yet. This is because the company has not yet
developed a robust technology that meets all corporate standards. Therefore, we should not expect
the first iPhone with Touch ID under the screen this fall. The maximum that Apple is willing to do is to
build the fingerprint scanner into the side power button of the device. But so far this trick has only
been done with the iPad.

Abandoning Face ID in favour of Touch ID would be a very popular solution, but a failure in terms of
marketing. Apple doesn't often admit its mistakes, and in this situation, burying the biometric sensor
will look exactly like a defeat.

Living to see the night
In a new generation, the company could fix a serious problem with the current range – battery life.
The last few generations of smartphones have been remarkable in terms of battery life – when
compared to previous Apple gadgets. The devices were taught to run all day and even managed to fit
high capacity batteries without increasing the thickness of the smartphone. However, the 5G
standard messed everything up.

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