We have already said many times that Apple has stopped setting the technological tone of the
market for some time; the company is rather in a position of catching up and, so to speak,
"watching". Almost no one makes smartphones with "notches" anymore, though it was the
Cupertinians who once revolutionised the screen format – while Apple is still only reducing the size of
the screen. All use Quad Bayer/Nona Bayer/Ultra Bayer sensors – the iPhones have the classic 'Bayer'
sensors. Under-screen fingerprint sensors have long been the norm – the iPhone doesn't use
fingerprint scanners at all, relying only on facial recognition (albeit still the best in the smartphone
world). Nevertheless, in recent years the influx of new ideas into the world of flagship smartphones
has slowed down – and the iPhone has slowly pulled up (while retaining its unchanged status
primacy): OLED screens even on the younger models, ample (for iOS) RAM, wireless charging, optical
stabilisation and an advanced night mode in the camera.
This year saw the addition of a few more gaps that had previously puzzled: the iPhone 13 Pro/Pro
Max gained 120Hz refresh rate, the iPhone 13 finally got rid of the pointless 64GB version and gained
optical camera stabilization, and all new iPhones learned to shoot video with software blurred
backgrounds (called "Cinema Effect" here). And, of course, all new iPhones got the latest Apple A15
Bionic hardware platform. Not as much, but not as little as it could have been – there are a number of
other little things we'll talk about next.
This time we'll be talking about two iPhones from the new family at once – the 13 and 13 Pro Max.
We will focus on the older model, simply because it brings out more of Apple's new technologies. The
company itself is focusing on the iPhone 13 in Russia, which is logical considering the price: the
regular "thirteen" starts at RUB 80,000 for a 128GB device, while the Pro Max starts at RUB 110,000
for a version with the same storage space.
Design and ergonomics
Apple seriously changed the design of its smartphones a year ago – of course, you wouldn't expect a
new design, the company never changes iPhones so quickly. But funnily enough, this time the
Cupertinians have thought about the eternal problem of iPhone enthusiasts changing iPhones every
year – and made the iPhone 13/13 mini different from the iPhone 12/12 mini in appearance. By
minimal means, of course, so that the assembly lines don't have to be drastically altered: the position
of the two cameras on the back is changed – not one above the other, but diagonally. What's even
funnier is that the much more status-conscious iPhone 13 Pro/Pro Max, on the other hand, is
essentially indistinguishable in appearance – so it's the main fans of 'poncey' that are left out. We'll
have to explain that it's a new iPhone – without an explanation people won't understand.
The case of iPhone 13 (no matter which version) is designed the same way as last year: the brutal
sharp edges, which I personally really like (I think the iPhone 4 is almost the most beautiful
smartphone in history) are made of metal, the front panel and the back are covered with tempered
glass. But while the iPhone 13 has a glossy (and slippery) back, the iPhone 13 Pro Max has a matte
back panel. It doesn't slip out of your hands – but does it really matter in this case? Who uses a
smartphone for more than a hundred thousand without a case?
However, hiding the iPhone 13 Pro Max in a case, by the way, is not desirable – not only for aesthetic
reasons, but also for practical reasons. The smartphone is really huge – keeping the length and width
unchanged, it is slightly thicker (7.7 mm versus 7.4 mm for the iPhone 12 Pro Max) and heavier (240
grams versus 228 grams). It's still one of the biggest and most uncomfortable flagship smartphones
out there, though its screen is far from a record diagonal, albeit big at 6.7 inches. If you want to buy
one and you haven't owned an iPhone 12 Pro Max before, it's best to hold it in your hand first and
see how much you're willing to put up with its size.
The iPhone 13, on the other hand, has also become thicker and heavier – the culprit, as with the Pro
Max, is the increased capacity battery, but in this case not critical at all. The perception has not
changed – it is a smartphone of moderate size, handy and easy to fit in any pocket. You can even
handle it with one hand, which is almost impossible with the Pro Max.